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MTV News Story: Info on how to get nominated for Grammy Sort of…AL WALSER

Dec 10 2012 4:54 PM EST 1,148

Exclusive: Al Walser Won’t Be Stripped Of His Grammy Nom

‘The bottom line is he got the votes,’ Recording Academy spokesperson says of Walser’s surprise Best Dance Music nom.

By James Montgomery (@positivnegativ)


 PHOTO BY: Allen Berezovsky

By now, you’ve probably heard the story of Al Walser, the Liechtenstein-born DJ/promotion machine/spacesuit enthusiast who somehow nabbed a Best Dance Music Recording Grammy nomination for his song “I Can’t Live Without You,” despite the fact that 90 percent of the folks in the dance community had never heard of him.

Walser’s nomination was met with bemused befuddlement by folks who cover EDM, and has spawned no shortage of conspiracy theories, which ran the gamut from elaborate trolling schemes to the (more probable) suggestion that Walser managed to game the system by actively promoting his music on, the social community open to members of the National Academy of Recording Arts and Sciences.

Al Walser ‘Nourished’ His Song To A Grammy Nomination

Regardless, overnight, Walser’s surprise nod has kicked off a new round of debate about the Grammy voting process and the actual expertise of the voters themselves, not to mention the validity of an award that aims to highlight the best in a diverse array of musical genres. Up until now, the Recording Academy has remained silent on the issue, but on Monday (December 10), Bill Freimuth, the organization’s vice president of awards, spoke to MTV News about the controversy surround Walser’s nomination and what — if anything — the Academy plans to do about it.

In short: not a whole lot.

“The bottom line is he got the votes. That’s the long and the short of it: people voted for him. We believe that he was a very active marketer of his work, and got his music out to lots and lots of our voting membership, and they chose to vote for it,” Freimuth said. “The [Grammy] ballot gets a really thorough audit by our auditors at Deloitte — and they do find block voting and other kinds of anomalies every year and they do end up disqualifying ballots because of that. But they found nothing really anomalous or wrong with the votes surrounding this nomination.”

And because of that, Freimuth said the Academy has no plans of stripping Walser of his nomination, or rescinding his membership to NARAS. He also added that, while the Academy has been “looking at the issue” of overly ambitious promoters (and how they may influence Grammy voters), there are no firm plans in place to actually police the process.

“We don’t have rules in place that prohibit that kind of lobbying … the difficulties are that, first of all, we do want independent artists that may not have enormous marketing budgets to be able to make other voting members aware of their work, so for that reason, our rules are rather wide open,” he said. “We don’t allow people to solicit directly at our own events, and there are further restrictions put on our elected officials of the Academy, but mostly it’s wide open. And another reason for that is that it would be nearly impossible to police; we’ve looked into technological fixes, but there are ways around all of them.”

Of course, he does expect that the outrage being voiced by members of the EDM community could end up changing the way nominees in the Dance categories are selected in subsequent Grammys.

“We have an Awards and Nominations Committee process, it’s a large committee made up entirely of voting members, and they meet once a year to go over proposals submitted to make changes,” Freimuth said. “And in a case like this, I would not be surprised to see proposals coming from the Dance community, given that they’re evidently so unhappy with this particular nomination, they might come up with rules such that it might never happen again.

“The only thing they could do is what several of the other genres have chosen to do … which is to create an interregnum step between the first ballot and the announcement of the nominations,” he continued. “Country music is one of the fields that has this; they have a nominations review committee that meets, made up of voting members of the Academy, they meet for two or three days and go through the top 15 selections from voting members, and they sit in the room and listen to all of them back to back, and they then vote via secret ballot to narrow those 15 down to five.”

And while Freimuth said he couldn’t speak on behalf of the more than 13,000 voting members of the Academy, he did admit to being conflicted by Walser’s nomination. Though, at the end of the day, there’s little that can be done to change the situation … and, again, he did get the votes.

“It’s a tough one. I’m disappointed to learn that we have a nominee whose music is not embraced by the community from which he comes; that’s always hard to hear,” Freimuth said. “That said, I congratulate Mr. Walser as a nominee along with all the other nominees, because he certainly earned his Grammy nomination, whether it was through the power or quality of his music alone, or his ability to market that in a way that appealed to our members.”

What do you think of Al Walser’s Grammy nom? Let us know in the comments below.

 Credit: MTV NEWS
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The Hollywood Awards Coalition The EZ Way! Are you ready for a change?



Founded by Tony Boldi

What is LAACI? 

Tony Boldi is Hollywood’s Peoples’ Mayor and founder of the Lifeforce Los Angeles Awards Show Coalition, Inc. With over 50 organizations involved and growing, the LAACi was created to help recognize talented artists in all forms that may not have the spot light of the World’s mainstream media just yet. The LAACi works under the concept that there is power in numbers. They help screen and showcase undiscovered talent as well as mainstream artists to help with each of their personal journeys to carry their messages to the masses. In doing so, the LAACi is helping stimulate the community of Los Angeles, California by bringing in 1000′s of people from around the world to participate in various awards shows and showcases here in beautiful Los Angeles. To learn more about the LAACi, just goto and select the “Who We Are” tab or email Who is involved? BELOW IS A LIST OF SOME OF THE SHOWS THAT THE LIFEFORCE LOS ANGELES AWARDS SHOW COALITION, INC. AND PEOPLE’S MAYOR OF HOLLYWOOD TONY BOLDI ARE INVOLVED WITH AS WELL AS THEIR RESPECTIVE LINKS Board of directors * Tony Boldi * Al Bowman * Eric Zuley * Max Worthington Hollywood F.A.M.E. Awards – host/producer  LA Music Awards – host/producer  The Producers Choice Awards – senior executive producer/host  LA Comedy Awards – senior executive producer  The Animal Awards – board of directors  Hollywood’s Top Designer Fashion Awards – coalition member  The World Dance Awards – co producer  The MMPA Diversity Awards – member  The Biz Mag Awards – coalition member  The R.A.G. Awards – (Recording Artists Guild) The Magic Awards – coalition member  Artist In Music Awards – coalition member click here The WTV Awards – board of directors trustee  The Sidney Collection Awards – presenter  The Background Artists Awards – founder (click here to see a special sample) The Daisy Awards – medical care excellence  The AOF Film Festival – coalition member  The Burbank International Film Festival  The New Media Film Festival  The Hollywood Walk of Fame Star – collaboration with the chamber  The Key Art Awards – stage director at the Kodak Theater  We have also been blessed to work the MTV Video Awards, Emmys, Grammys, Academy Awards and 11th Annual Multicultural Prism Awards honoring Tyra Banks to name a few… Breaking (good) News: The People’s Mayor Tony Boldi has been asked to speak at this years BIZ MAG Awards…THE BIZ MAG AWARDS (SPONSORED BY CENTERSTAGEARTISTENT.COM) Sunday, January 29 at 7:00pm at Acme Theatre-click here for more details Here is a small list of some of the shows you can attend in Los Angeles during the Award Season…  It’s definitely Award Season in Los Angeles…wow !!! Congrats to all my producer friends and winners at the Producers Guild Awards…and you too ‘Max Worthington !!! Congrats to my dear friend Henry Dittman and fellow host for his win in the 2011 LA STAGE Alliance Ovation Award, Featured Actor in a Play. with French Stewart, presenter and co-star.  And here’s to my Grammy family Stevie Gordy from LMFAO, Lil Playy with Dark Child and the whole Motown Family Congrats to another one of my dear friends for his 2x Academy Award Nomination Jeremy Renner A huge congrats to my teacher Ivan Markota and his students like Bryan Cranston and Mariska Hargitay for all of their Emmy Wins


Co-Founder of E! Entertainment Larry Namer

Board member National Association of producers and television

Internet Viral Sensation Antoine Dodson

Producer 30 years in industry Alan Cooksie

Chris Donovan Director of Golden Globe Awards, Spirit Awards Producer